Neue exklusive Serie auf Casinos.ch

Nach seinen detaillierten Ausführungen über den Italienischen Gaming Market schreibt 
nun Marco Felice Baranzelli in dieser neuen Serie exklusiv für Casinos.ch über 
den generellen Online Gaming Market. Mit einem Marktvolumen von geschätzten 20 
Milliarden und einem Wachstum von über 10% ist das eines der interessantesten 
Marktsegmente der Gegenwart. Er ist allerdings auch mit grossen Problemen verbunden, 
speziell natürlich für die landgebundenen Anbieter etc..

Marco Felice Baranzelli ist ein echter Insider, denn er war früher selber Casino General 
Manager und ist heute als anerkannter Berater in der Gaming Industrie tätig.
Mit seinem Know-How und Insider Wissen ermöglicht er uns einen interessanten Einblick in 
die mögliche Zukunft dieses Marktes.

Hier nun sein ersten Bericht zum Online Gaming Market:

=============

Remote gaming: market segments analysis



Online gaming grows faster as geographical boundaries do not apply
Gaming is one of the world’s oldest and is popular across the globe. The global gaming 
market’s gross gaming yield for 2007 set at US$ 328.5 billion, up from US$ 309.6 billion 
in 2006. In year 2008 online gaming, including online lotteries is estimated to 
represent just 4.8% of the total.

As said above, whereas the offline market is expected to generate only a modest average 
growth rate of 2.2% until 2012, the online market will achieve a very respectable 
average growth rate of 10.3% per annum until 2012, achieving a total market volume 
of US$ 24.4 billion, which represents 6.3% of the overall market (including offline and 
lotteries).

Online gaming is a relatively new segment of the global gaming market, it has grown 
rapidly over the last few years and is expected to continue to expand over the next five 
years. Internet means that geographical boundaries do not apply and online gaming 
customers can access sites from almost anywhere in the world. Availability and take up 
of broadband services throughout the world in recent years has been a major crucial 
element for the growth of online gaming, which is still a relatively small sector, 
rapidly growing, of the global gaming market.

Online gaming market segments: online poker is the most promising 
Expected market growth until 2012 (excluding USA and skill games/lotteries) is the 
following:

. global online gaming revenue: + 13.5% p.a. (from 2007 to 2012)
. online poker revenue: + 16% p.a. (from 2007 to 2012)
. online casino revenue: + 15% p.a. (from 2007 to 2012)
. online sports betting revenue: + 11% p.a. (from 2007 to 2012)

The online gaming sector, excluding skill games/online lotteries (generally owned and 
controlled by government sponsored entities), consists of different segments. The 
largest segment is online sports betting followed by online casinos and poker. 
Although barriers to entry are low, barriers to delivering long-term success in such 
a competitive market seems to be much higher. Indeed, the main companies in the online 
gaming market have remained the same for several years with only a few operators 
achieving critical mass. The major companies operating in the market have not really 
changed for several years: in 2006 in the US market the major companies represented 
approximately 48% of global online gaming turnover. In 2007, it had fallen to 36%, 
reflecting the withdrawal from the US market by a number of companies together with the 
much more rapid growth in other territories such as Europe.

Online poker: an annual growth rate of 16% 
In 2007 online poker market accounted for US$ 3.0 billion, posting an increase of 107% 
compared to the values generated in 2004. Poker grew faster than the other on line 
market segments in recent years. Europe’s market share of the online poker market (38.4% 
in 2007), is expected to reach 47.9% in 2008, whereas the US market share will decline 
from 55.6% to 42.4% in the same period. Excluding the US, the online poker segment (in 
2007=US$ 1.5 billion) is predicted to increase at a 16% CAGR between 2007 and 2012

Online casinos: from 0.6 billion US$ to 3.8 billion US$
In year 2000 online casinos market amounted to approximately US$ 0.6 billion. Since 
then, global gross gaming yield from online casinos has grown quickly, reaching an 
estimated US$ 3.2 billion in 2007, a CAGR of 28% since 2000. While the US casino 
revenues declined by 24.7% in 2007, Europe’s revenues showed strong growth, with an 
increase of 34.3% in 2007 over 2006. Excluding the US, the online casino market is 
estimated to have been worth US$ 1.9 billion in 2007 and that it will continue to grow 
strongly at approximately 15% per annum until 2012 when the total gross gaming yield in 
online casino, excluding the US, is estimated to be worth approximately US$ 3.8 billion.

Sports betting: Europe grows at 23%
In 2007 the global online sports betting market was estimated to be approximately US$ 
4.8 billion, a CAGR since 2000 of 19%. Excluding the US, which despite the legal 
difficulties of operating online is still believed to be the largest online sports 
betting market in the world, the size of the online sports betting market was 
approximately US$ 3.4 billion in 2007, +17% over 2006. The growth potential of sports 
betting is 	especially promising in Europe where an increase of 17.9% in 2007 is 
expected to be followed by a 23.4% upturn in 2008. In the absence of any material 
changes in the regulatory environment this will increase to approximately US$ 5.7 
billion by 2012, a CAGR of 11%.






Written by Marco Felice Baranzelli
Gaming industry consultant 
Formerly casinos General Manager
And official Partner of the Casinos.ch Network







Marco Felice Baranzelli is specialised in company start up and or company restructuring.
So he achieved the turnover for the Casino Lugano within 3 years from a loss of CHF 4 to 
a profit of 9 Mio. Mio. and within just 8 months he wiped off losses from Casino 
Campione and turned it into a net profit. and of course he is a real insider of the 
Italian Gaming Market.

Marco Felice Baranzelli schreibt in einer neuen Serie exklusiv für 
Casinos.ch über den Italienischen Gaming Market. Dieser gilt dank der noch 
jungen Liberalisierung und der unglaublichen Spielfreude der Einwohner (mit über 
1400 Euro grösster pro Kopf Wetteinsatz der Welt!) als einer der Zukunftsmärkte 
in Europa schlechthin.



Marco Felice Baranzelli ist ein echter Insider, denn er war früher selber Casino 
General Manager und ist heute als anerkannter Berater in der Gaming Industrie 
tätig.

Mit seinem Know-How und Insider Wissen ermöglicht er uns einen interessanten 
Einblick in die mögliche Zukunft dieses Marktes.

Publisher:
swiss-press.com

Branche:
Casinos
Casinos
Kontakt:
Marco Baranzelli about the Italian Gaming Market / Casinos.ch

Link zum Firmen-Portrait von Marco Baranzelli about the Italian Gaming Market